“I paused and then completely spiraled because I was like, ‘I just quit my amazing job in New York City and moved here and I have nothing to do, no income, I’m freaking out, what am I going to do with myself?’ Blazuk said. So she took a step back and held off on signing the lease for the space since it was unclear what the fitness industry would look like in the next year, year and a half. “When I moved here, I was 100% dedicated to opening HUSTLE House as an indoor running studio and was about to sign a lease on a space, but my lawyer was delayed in reviewing the lease and I’m so thankful he was, because that was the week the pandemic was officially announced as a global pandemic,” Blazuk said. It was great to see so many people who were my age and who were hustling in Scottsdale, I loved seeing that, but i also realized is fitness is growing here and coming from New York, we have a niche for everything, there’s running, rowing, crossfit, and a lot of that is here too, but the one thing that was missing, at least when I was coming out to visit my family in 20, was there was no indoor running studios, which seemed so crazy to me because it’s so hot during the summer, so that’s when I was like ‘that’s what I can do,’ “I wanted to be closer to family, so I came to Scottsdale in the midst of this reawakening for myself, and realized very quickly that the fitness scene is pretty cool here. Prior to leaving Snapchat, Blazuk got certified as a fitness trainer and health coach and began working on her business plan to build an indoor running studio in Scottsdale. And running in particular was always something I enjoyed because it was a physical challenge, so then I started thinking, ‘how can I pivot my career into something that’s more of a passion and running in particular?’”īlazuk chose to move to Scottsdale since her family had slowly started moving to the Valley years ago and wanted to be closer to her family. “And then after doing some soul searching towards the end of my tenure at Snapchat, I was trying to figure out, ‘What are the non-negotiables that I do everyday’ as a way to drum up some ideas for my own business and I realized what I did everyday since I can remember was fitness and working out, it’s always been part of my daily routine. “I knew that I liked touching many different facets of the business because at a start up there’s not enough people so you’re doing everything-so I knew I liked that side but wasn’t really sure how that applied to me.
“I learned at Snapchat that I really liked the pace and the grit that’s needed at a startup, so that’s kind of when I started thinking about transitioning into a startup myself,” Blazuk said. There are also wellness sessions available which include breathwork and stretch classes to help members release tension in their bodies.īlazuk launched HUSTLE House in November 2020, and originally wanted to open an indoor running studio, but during that process, COVID hit and after going through quarantine as a fitness instructor, realized there was a need for virtual fitness and pivoted to a virtual fitness studio.Īlthough Blazuk moved to Scottsdale in 2019, she spent the previous 15 years working at Nickelodeon and Snapchat in New York City. HUSTLE House offers classesincluding dance cardio, barre, cycle, yoga, strength-based workouts and more. The 24/7 on-demand platform allows members to curate their classes based on their schedule, interests and favorite instructors.
Juliana Blazuk founded HUSTLE House, a virtual fitness company, in 2020 to provide high-quality, effective workouts to members nationwide. And most would agree it’s also a more engaging and enjoyable fitness experience that’s affordable with short, effective workouts with qualified, energetic instructors.
Virtual fitness is no longer a thing of the past, now people can workout in the comfort of their home whenever fits best for their schedule. BLAZUK CREATED HUSTLE HOUSE AS A WAY FOR MEMBERS OF ALL LEVELS TO WORKOUT ON THEIR SCHEDULE AND CURATE THEIR PREFERENCES FOR TYPE OF WORKOUT AND INSTRUCTOR FOR A CONVENIENT, FUN FITNESS EXPERIENCE. MEET JULIANA BLAZUK, FOUNDER AND OWNER OF HUSTLE HOUSE, A VIRTUAL FITNESS COMPANY BASED IN SCOTTSDALE WITH MEMBERS NATIONWIDE.
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